Online Ad Network Round Up: Which Are The Best?
Wherever you look, it seems that online ad networks are everywhere. While they are plentiful, only a small number have mastered the art of mastering online advertising. A survey of 2500 websites in 2005 found that online ad sales using online ad networks were worth $4.8 billion. Ever-increasing numbers of internet users have made online advertising networks a profitable business.
With such a level of growth, it shouldn't come as a surprise that other media advertisers have been left behind with such a highly-competitive marketplace. Online advertising succeeds in quickly responding to their advertisers' needs in a way that radio and TV campaigns can't. Increased communication and low overheads allow for greater flexibility and more effective advertising methods.
So, what are online ad networks and how can they help? These are sites which make their money through pay-per-click advertising. With hundreds of online ad networks to choose from, how do you know which will turn you a profit? Many have tried to work out the best in terms of service and profit, but there is ultimate champion as there are a cluster of great services out there.
The Big Boys: Google Adsense & Yahoo Publisher Network
Google were at the forefront of online ad networks with their Adsesnse program. The launch of the Yahoo Publisher Network challenged Google for the top spot. The systems are essential the same at the most basic level.
The heart of both systems lies in unique lines of code which can be embedded in your webpage. This allows for advertisements to be displayed on your page which reflects content-offerings.
Google AdSense was perfectly designed for those surfing the web for products, information and service offerings. The addition of "AdWords" to its service menu took the system to the next level. This feature gives ad publishers the chance to keep their expenses to a minimum by only being charged when a visitor clicks on their advertising boxes.
Newcomers to the world of online ad networks tend to prefer Yahoo's Publisher Network. Its program and its service offerings are ideal for those starting out and creating their first sites. By providing customers with tried-and-tested templates for sites, this quickly sends you on your way to receiving your first profit check.
Of course, Yahoo has some drawbacks. The biggest problem has to be its accessibility as it could only be used by those in the U.S. However, this has not stopped the service from growing. A fantastic aspect of the program is the promotional assistance they provide with increases awareness and drives traffic to your site.
Perhaps one of the most difficult problems with Yahoo Publisher Network is the terms of payment. After all, what is the point in internet marketing if you don't get paid in an easy method?
While Google Adsense pays via electronic funds transfer straight into your bank account, Yahoo Publisher Network (YPN)offers payment in the forms of checks. You must earn at least $100 before you get paid and payments are made forty-five days after month end. Basically, including the time waiting for the check to clear, it is almost two months after you have completed your first month of internet marketing before you see a penny. For those just starting out, this could make or break your business and your enthusiasm.
Keeping ahead of the competition has been YPN's goal. They have a range of features, such as "Ad Targeting". Using this system you can have two advertisement types across your website or on specific webpages.
Online Ad Networks: The Next Generation
Of course, Google Adsense and YPN are not your only options when looking for an online ad network. Amazon and Chikita are two which have found success for their clients with original and creative features which address a large marketplace. A range of specialized services make them an attractive option.
While we can easily pinpoint the biggest players within online ad networks, it is impossible to determine the star of the show. With so much to gain, as you can imagine, it is a battle out there. With each passing day, they each try to get ahead of the pack with unique and profitable money-making strategies.
From here, you see, the only way is up. The steady growth of the internet and its increased uses and accessibility provides the right climate for the growth of online ad networks. While the main players battle it out, just remember that flexibility and keeping up-to-date on this ever-changing landscape will assist you in maximising your profits.
